diff --git a/src/Sql/AbstractSql.php b/src/Sql/AbstractSql.php
index 5ea9aaad..d3693cdd 100644
--- a/src/Sql/AbstractSql.php
+++ b/src/Sql/AbstractSql.php
@@ -17,12 +17,15 @@
 use PhpDb\Sql\Argument\Values;
 use PhpDb\Sql\Platform\PlatformDecoratorInterface;
 
+use function array_key_exists;
 use function array_key_first;
 use function count;
 use function get_object_vars;
 use function implode;
 use function is_array;
 use function is_string;
+use function preg_match;
+use function preg_replace;
 use function rtrim;
 use function str_replace;
 use function strtoupper;
@@ -473,6 +476,48 @@ protected function resolveColumnValue(
             : $platform->quoteValue((string) $column);
     }
 
+    /**
+     * Map column names to valid named-placeholder names
+     *
+     * Names made only of word characters are kept; any other name has each other character
+     * replaced by an underscore and is suffixed until it collides with no other name.
+     *
+     * @param list<string> $columns
+     * @return array<string, string>
+     */
+    protected function resolveParameterNames(array $columns): array
+    {
+        $used = [];
+        foreach ($columns as $column) {
+            if (preg_match('/^[a-zA-Z0-9_]+$/', $column) !== 1) {
+                continue;
+            }
+
+            $used[$column] = true;
+        }
+
+        $names = [];
+        foreach ($columns as $column) {
+            if (array_key_exists($column, $used)) {
+                $names[$column] = $column;
+                continue;
+            }
+
+            $base   = (string) preg_replace('/[^a-zA-Z0-9_]/', replacement: '_', subject: $column);
+            $name   = $base;
+            $suffix = 0;
+            while (array_key_exists($name, $used)) {
+                $suffix++;
+                $name = "{$base}_{$suffix}";
+            }
+
+            $used[$name]    = true;
+            $names[$column] = $name;
+        }
+
+        return $names;
+    }
+
     /**
      * @return ($table is null ? null : string)
      * @throws Exception\RuntimeException
diff --git a/src/Sql/Insert.php b/src/Sql/Insert.php
index ab76640d..708fbdc6 100644
--- a/src/Sql/Insert.php
+++ b/src/Sql/Insert.php
@@ -19,6 +19,7 @@
 use function implode;
 use function is_scalar;
 use function range;
+use function strval;
 
 /**
  * @api
@@ -171,22 +172,24 @@ protected function processInsert(
             throw Exception\InvalidArgumentException::forMissingValuesOrSelect();
         }
 
-        $columns     = [];
-        $values      = [];
-        $i           = 0;
-        $isPdoDriver = $driver instanceof PdoDriverInterface;
+        $columns        = [];
+        $values         = [];
+        $i              = 0;
+        $isPdoDriver    = $driver instanceof PdoDriverInterface;
+        $parameterNames = $this->resolveParameterNames(array_map(strval(...), array_keys($this->columns)));
 
         foreach ($this->columns as $column => $value) {
             $columns[] = $platform->quoteIdentifier((string) $column);
             if (is_scalar($value) && $parameterContainer && $driver instanceof DriverInterface) {
                 // use incremental value instead of column name for PDO
                 // @see https://github.com/zendframework/zend-db/issues/35
+                $name = $parameterNames[(string) $column] ?? (string) $column;
                 if ($isPdoDriver) {
-                    $column = 'c_' . $i++;
+                    $name = 'c_' . $i++;
                 }
 
-                $values[] = $driver->formatParameterName((string) $column);
-                $parameterContainer->offsetSet($column, $value);
+                $values[] = $driver->formatParameterName($name);
+                $parameterContainer->offsetSet($name, $value);
                 continue;
             }
 
diff --git a/src/Sql/Update.php b/src/Sql/Update.php
index ee9e6020..1552fedd 100644
--- a/src/Sql/Update.php
+++ b/src/Sql/Update.php
@@ -13,11 +13,15 @@
 use PhpDb\Sql\Predicate\PredicateInterface;
 
 use function array_key_exists;
+use function array_keys;
+use function array_map;
+use function explode;
 use function implode;
 use function is_numeric;
 use function is_scalar;
 use function is_string;
 use function strtolower;
+use function strval;
 
 /**
  * @api
@@ -188,32 +192,25 @@ protected function processSet(
         ?DriverInterface $driver = null,
         ?ParameterContainer $parameterContainer = null,
     ): string {
-        $setSql      = [];
-        $i           = 0;
-        $isPdoDriver = $driver instanceof PdoDriverInterface;
-
-        foreach ($this->getSet() as $column => $value) {
-            $prefix = $this->resolveColumnValue(
-                [
-                    'column'       => $column,
-                    'fromTable'    => '',
-                    'isIdentifier' => true,
-                ],
-                $platform,
-                $driver,
-                $parameterContainer,
-                'column',
-            );
+        $setSql         = [];
+        $i              = 0;
+        $isPdoDriver    = $driver instanceof PdoDriverInterface;
+        $set            = $this->getSet();
+        $parameterNames = $this->resolveParameterNames(array_map(strval(...), array_keys($set->toArray())));
+
+        foreach ($set as $column => $value) {
+            $prefix = $this->quoteSetColumn($column, $platform);
             $prefix .= ' = ';
             if (is_scalar($value) && $parameterContainer && $driver instanceof DriverInterface) {
                 // use incremental value instead of column name for PDO
                 // @see https://github.com/zendframework/zend-db/issues/35
+                $name = $parameterNames[$column] ?? $column;
                 if ($isPdoDriver) {
-                    $column = 'c_' . $i++;
+                    $name = 'c_' . $i++;
                 }
 
-                $setSql[] = $prefix . $driver->formatParameterName($column);
-                $parameterContainer->offsetSet($column, $value);
+                $setSql[] = $prefix . $driver->formatParameterName($name);
+                $parameterContainer->offsetSet($name, $value);
                 continue;
             }
 
@@ -286,6 +283,17 @@ private function getWhere(): Where
         return $this->where ??= new Where();
     }
 
+    /**
+     * Quote a SET target as an identifier chain, splitting only on the table qualifier dot
+     */
+    private function quoteSetColumn(string $column, PlatformInterface $platform): string
+    {
+        return implode(
+            $platform->getIdentifierSeparator(),
+            array_map($platform->quoteIdentifier(...), explode('.', $column)),
+        );
+    }
+
     /**
      * __clone
      *
diff --git a/test/unit/Sql/InsertColumnNameTest.php b/test/unit/Sql/InsertColumnNameTest.php
new file mode 100644
index 00000000..dec80599
--- /dev/null
+++ b/test/unit/Sql/InsertColumnNameTest.php
@@ -0,0 +1,141 @@
+<?php
+
+declare(strict_types=1);
+
+namespace PhpDbTest\Sql;
+
+use PhpDb\Adapter\Driver\DriverInterface;
+use PhpDb\Adapter\Driver\PdoDriverInterface;
+use PhpDb\Adapter\StatementContainer;
+use PhpDb\Sql\AbstractSql;
+use PhpDb\Sql\Insert;
+use PhpDbTest\AdapterTestTrait;
+use PhpDbTest\TestAsset\TrustingSql92Platform;
+use PHPUnit\Framework\Attributes\CoversMethod;
+use PHPUnit\Framework\Attributes\DataProvider;
+use PHPUnit\Framework\Attributes\Group;
+use PHPUnit\Framework\Attributes\Test;
+use PHPUnit\Framework\TestCase;
+
+#[Group('unit')]
+#[CoversMethod(Insert::class, 'processInsert')]
+#[CoversMethod(AbstractSql::class, 'resolveParameterNames')]
+final class InsertColumnNameTest extends TestCase
+{
+    use AdapterTestTrait;
+
+    /**
+     * @return array<string, array{array<string, int>, string, array<string, int>}>
+     */
+    public static function insertColumnPreparedProvider(): array
+    {
+        return [
+            'plain'                              => [
+                ['title' => 1],
+                'INSERT INTO "t" ("title") VALUES (:title)',
+                ['title' => 1],
+            ],
+            'dotted'                             => [
+                ['film.title' => 1],
+                'INSERT INTO "t" ("film.title") VALUES (:film_title)',
+                ['film_title' => 1],
+            ],
+            'hyphen'                             => [
+                ['x-y' => 1],
+                'INSERT INTO "t" ("x-y") VALUES (:x_y)',
+                ['x_y' => 1],
+            ],
+            'space'                              => [
+                ['a b' => 1],
+                'INSERT INTO "t" ("a b") VALUES (:a_b)',
+                ['a_b' => 1],
+            ],
+            'quote character'                    => [
+                ['c"d' => 1],
+                'INSERT INTO "t" ("c\'d") VALUES (:c_d)',
+                ['c_d' => 1],
+            ],
+            'sanitised names collide'            => [
+                ['a.b' => 1, 'a-b' => 2],
+                'INSERT INTO "t" ("a.b", "a-b") VALUES (:a_b, :a_b_1)',
+                ['a_b' => 1, 'a_b_1' => 2],
+            ],
+            'sanitised name precedes plain name' => [
+                ['a.b' => 1, 'a_b' => 2],
+                'INSERT INTO "t" ("a.b", "a_b") VALUES (:a_b_1, :a_b)',
+                ['a_b_1' => 1, 'a_b' => 2],
+            ],
+        ];
+    }
+
+    /**
+     * @return array<string, array{array<string, int>, string}>
+     */
+    public static function insertColumnSqlProvider(): array
+    {
+        return [
+            'plain'           => [['title' => 1], 'INSERT INTO "t" ("title") VALUES (\'1\')'],
+            'dotted'          => [['film.title' => 1], 'INSERT INTO "t" ("film.title") VALUES (\'1\')'],
+            'hyphen'          => [['x-y' => 1], 'INSERT INTO "t" ("x-y") VALUES (\'1\')'],
+            'space'           => [['a b' => 1], 'INSERT INTO "t" ("a b") VALUES (\'1\')'],
+            'quote character' => [['c"d' => 1], 'INSERT INTO "t" ("c\'d") VALUES (\'1\')'],
+        ];
+    }
+
+    #[Test]
+    public function keepsIncrementalParameterNamesForPdoDriver(): void
+    {
+        $driver = $this->createStub(PdoDriverInterface::class);
+        $driver->method('getPrepareType')->willReturn('named');
+        $driver->method('formatParameterName')->willReturnCallback(static fn(string $name): string => ":{$name}");
+        $statement = new StatementContainer();
+
+        (new Insert('t'))->values(['film.title' => 1, 'x-y' => 2, 'plain' => 3])
+            ->prepareStatement($this->createMockAdapter($driver), $statement);
+
+        self::assertSame(
+            [
+                'INSERT INTO "t" ("film.title", "x-y", "plain") VALUES (:c_0, :c_1, :c_2)',
+                ['c_0' => 1, 'c_1' => 2, 'c_2' => 3],
+            ],
+            [$statement->getSql(), $statement->getParameterContainer()?->getNamedArray()],
+        );
+    }
+
+    /**
+     * @param array<string, int> $values
+     * @param array<string, int> $expectedParameters
+     */
+    #[Test]
+    #[DataProvider('insertColumnPreparedProvider')]
+    public function preparesInsertValueWithValidPlaceholder(
+        array $values,
+        string $expectedSql,
+        array $expectedParameters,
+    ): void {
+        $driver = $this->createStub(DriverInterface::class);
+        $driver->method('getPrepareType')->willReturn('named');
+        $driver->method('formatParameterName')->willReturnCallback(static fn(string $name): string => ":{$name}");
+        $statement = new StatementContainer();
+
+        (new Insert('t'))->values($values)
+            ->prepareStatement($this->createMockAdapter($driver), $statement);
+
+        self::assertSame(
+            [$expectedSql, $expectedParameters],
+            [$statement->getSql(), $statement->getParameterContainer()?->getNamedArray()],
+        );
+    }
+
+    /**
+     * @param array<string, int> $values
+     */
+    #[Test]
+    #[DataProvider('insertColumnSqlProvider')]
+    public function rendersInsertColumnAsSingleQuotedIdentifier(array $values, string $expected): void
+    {
+        $insert = (new Insert('t'))->values($values);
+
+        self::assertSame($expected, $insert->getSqlString(new TrustingSql92Platform()));
+    }
+}
diff --git a/test/unit/Sql/UpdateColumnNameTest.php b/test/unit/Sql/UpdateColumnNameTest.php
new file mode 100644
index 00000000..1f8cc8a6
--- /dev/null
+++ b/test/unit/Sql/UpdateColumnNameTest.php
@@ -0,0 +1,147 @@
+<?php
+
+declare(strict_types=1);
+
+namespace PhpDbTest\Sql;
+
+use PhpDb\Adapter\Driver\DriverInterface;
+use PhpDb\Adapter\Driver\PdoDriverInterface;
+use PhpDb\Adapter\StatementContainer;
+use PhpDb\Sql\AbstractSql;
+use PhpDb\Sql\Update;
+use PhpDbTest\AdapterTestTrait;
+use PhpDbTest\TestAsset\TrustingSql92Platform;
+use PHPUnit\Framework\Attributes\CoversMethod;
+use PHPUnit\Framework\Attributes\DataProvider;
+use PHPUnit\Framework\Attributes\Group;
+use PHPUnit\Framework\Attributes\Test;
+use PHPUnit\Framework\TestCase;
+
+#[Group('unit')]
+#[CoversMethod(Update::class, 'processSet')]
+#[CoversMethod(Update::class, 'quoteSetColumn')]
+#[CoversMethod(AbstractSql::class, 'resolveParameterNames')]
+final class UpdateColumnNameTest extends TestCase
+{
+    use AdapterTestTrait;
+
+    /**
+     * @return array<string, array{array<string, int>, string, array<string, int>}>
+     */
+    public static function setColumnPreparedProvider(): array
+    {
+        return [
+            'plain'                              => [
+                ['title' => 1],
+                'UPDATE "t" SET "title" = :title',
+                ['title' => 1],
+            ],
+            'dotted'                             => [
+                ['film.title' => 1],
+                'UPDATE "t" SET "film"."title" = :film_title',
+                ['film_title' => 1],
+            ],
+            'hyphen'                             => [
+                ['x-y' => 1],
+                'UPDATE "t" SET "x-y" = :x_y',
+                ['x_y' => 1],
+            ],
+            'space'                              => [
+                ['a b' => 1],
+                'UPDATE "t" SET "a b" = :a_b',
+                ['a_b' => 1],
+            ],
+            'quote character'                    => [
+                ['c"d' => 1],
+                'UPDATE "t" SET "c\'d" = :c_d',
+                ['c_d' => 1],
+            ],
+            'sanitised names collide'            => [
+                ['a.b' => 1, 'a-b' => 2],
+                'UPDATE "t" SET "a"."b" = :a_b, "a-b" = :a_b_1',
+                ['a_b' => 1, 'a_b_1' => 2],
+            ],
+            'sanitised name precedes plain name' => [
+                ['a.b' => 1, 'a_b' => 2],
+                'UPDATE "t" SET "a"."b" = :a_b_1, "a_b" = :a_b',
+                ['a_b_1' => 1, 'a_b' => 2],
+            ],
+            'suffixed name is also plain'        => [
+                ['a.b' => 1, 'a_b_1' => 2, 'a_b' => 3],
+                'UPDATE "t" SET "a"."b" = :a_b_2, "a_b_1" = :a_b_1, "a_b" = :a_b',
+                ['a_b_2' => 1, 'a_b_1' => 2, 'a_b' => 3],
+            ],
+        ];
+    }
+
+    /**
+     * @return array<string, array{array<string, int>, string}>
+     */
+    public static function setColumnSqlProvider(): array
+    {
+        return [
+            'plain'           => [['title' => 1], 'UPDATE "t" SET "title" = \'1\''],
+            'dotted'          => [['film.title' => 1], 'UPDATE "t" SET "film"."title" = \'1\''],
+            'hyphen'          => [['x-y' => 1], 'UPDATE "t" SET "x-y" = \'1\''],
+            'space'           => [['a b' => 1], 'UPDATE "t" SET "a b" = \'1\''],
+            'quote character' => [['c"d' => 1], 'UPDATE "t" SET "c\'d" = \'1\''],
+            'dotted hyphen'   => [['f-1.x-y' => 1], 'UPDATE "t" SET "f-1"."x-y" = \'1\''],
+        ];
+    }
+
+    #[Test]
+    public function keepsIncrementalParameterNamesForPdoDriver(): void
+    {
+        $driver = $this->createStub(PdoDriverInterface::class);
+        $driver->method('getPrepareType')->willReturn('named');
+        $driver->method('formatParameterName')->willReturnCallback(static fn(string $name): string => ":{$name}");
+        $statement = new StatementContainer();
+
+        (new Update('t'))->set(['film.title' => 1, 'x-y' => 2, 'plain' => 3])
+            ->prepareStatement($this->createMockAdapter($driver), $statement);
+
+        self::assertSame(
+            [
+                'UPDATE "t" SET "film"."title" = :c_0, "x-y" = :c_1, "plain" = :c_2',
+                ['c_0' => 1, 'c_1' => 2, 'c_2' => 3],
+            ],
+            [$statement->getSql(), $statement->getParameterContainer()?->getNamedArray()],
+        );
+    }
+
+    /**
+     * @param array<string, int> $set
+     * @param array<string, int> $expectedParameters
+     */
+    #[Test]
+    #[DataProvider('setColumnPreparedProvider')]
+    public function preparesSetColumnWithQuotedIdentifierChainAndValidPlaceholder(
+        array $set,
+        string $expectedSql,
+        array $expectedParameters,
+    ): void {
+        $driver = $this->createStub(DriverInterface::class);
+        $driver->method('getPrepareType')->willReturn('named');
+        $driver->method('formatParameterName')->willReturnCallback(static fn(string $name): string => ":{$name}");
+        $statement = new StatementContainer();
+
+        (new Update('t'))->set($set)->prepareStatement($this->createMockAdapter($driver), $statement);
+
+        self::assertSame(
+            [$expectedSql, $expectedParameters],
+            [$statement->getSql(), $statement->getParameterContainer()?->getNamedArray()],
+        );
+    }
+
+    /**
+     * @param array<string, int> $set
+     */
+    #[Test]
+    #[DataProvider('setColumnSqlProvider')]
+    public function rendersSetColumnAsQuotedIdentifierChain(array $set, string $expected): void
+    {
+        $update = (new Update('t'))->set($set);
+
+        self::assertSame($expected, $update->getSqlString(new TrustingSql92Platform()));
+    }
+}