diff --git a/README.md b/README.md
index fb4eb36..16b8ea9 100644
--- a/README.md
+++ b/README.md
@@ -55,3 +55,7 @@ small sizes. The editable [social card](branding/social-card.html) accepts
 `temporal-contract`, `tools`, `theme`). Render at 1200 × 630 with device scale
 factor 1 after its fonts and images load. Exports live under
 `apps/website/public/og-*.png`; project repositories carry local copies.
+
+The default website card uses the approved framework PNG at a larger scale,
+with the homepage headline and shared wordmark. Keep that composition distinct
+from the individual project cards, and check it at thumbnail size when editing.
diff --git a/apps/website/.vitepress/config.ts b/apps/website/.vitepress/config.ts
index 56f6805..c21cda5 100644
--- a/apps/website/.vitepress/config.ts
+++ b/apps/website/.vitepress/config.ts
@@ -47,7 +47,7 @@ export default defineConfig({
       "meta",
       {
         property: "og:image:alt",
-        content: "BtravStack — type-safe building blocks for the TypeScript backend",
+        content: "BtravStack — A backend that fits together. A smiling beetroot sits on three teal layers.",
       },
     ],
 
@@ -60,7 +60,7 @@ export default defineConfig({
       "meta",
       {
         name: "twitter:image:alt",
-        content: "BtravStack — type-safe building blocks for the TypeScript backend",
+        content: "BtravStack — A backend that fits together. A smiling beetroot sits on three teal layers.",
       },
     ],
 
diff --git a/apps/website/public/og-btravstack.png b/apps/website/public/og-btravstack.png
index 15b70cc..d3b6ef2 100644
Binary files a/apps/website/public/og-btravstack.png and b/apps/website/public/og-btravstack.png differ
diff --git a/branding/social-card.html b/branding/social-card.html
index 33e5735..393f513 100644
--- a/branding/social-card.html
+++ b/branding/social-card.html
@@ -5,6 +5,10 @@
 <title>btravstack brand card</title>
 <link rel="stylesheet" href="../packages/theme/src/fonts.css">
 <style>
+/* Hallmark · component: social card · theme: Beetroot Stack
+ * Static artwork; interactive states do not apply.
+ * Pre-emit critique: P5 H5 E4 S5 R5 V4
+ */
 :root { --paper:#0f1014; --ink:#f3f1f5; --muted:#b9b4c0; --rule:#323039; --accent:#e875ab; --display:'Geist',sans-serif; --mono:'JetBrains Mono',monospace; }
 * { box-sizing:border-box; }
 body { margin:0; width:1200px; height:630px; background:var(--paper); color:var(--ink); font-family:var(--display); }
@@ -15,7 +19,22 @@
 p { max-width:690px; margin:0; font-size:29px; line-height:1.5; color:var(--muted); }
 .mark { position:absolute; width:230px; height:230px; right:68px; top:177px; }
 footer { position:absolute; bottom:48px; left:68px; right:68px; border-top:1px solid var(--rule); padding-top:22px; display:flex; justify-content:space-between; font:16px var(--mono); color:var(--muted); }
+.website-card { padding:54px 64px; overflow:hidden; }
+.website-wordmark { position:relative; z-index:1; font-size:38px; font-weight:800; letter-spacing:-1.8px; }
+.website-wordmark span { color:var(--accent); }
+.website-card h1 { position:relative; z-index:1; margin:56px 0 23px; max-width:700px; font-size:88px; line-height:1.02; letter-spacing:-4.4px; }
+.website-card h1 span { color:var(--accent); }
+.website-card p { position:relative; z-index:1; font-size:24px; line-height:1.45; }
+.website-mascot { position:absolute; width:610px; height:610px; top:10px; right:-48px; }
+.website-address { position:absolute; left:64px; bottom:44px; font:18px var(--mono); color:var(--muted); }
 </style>
+<template id="website-card">
+<div class="website-wordmark"><span>btrav</span>stack</div>
+<h1>A backend<br>that fits<br><span>together.</span></h1>
+<p>A TypeScript framework.<br>Independent libraries. One coherent stack.</p>
+<img class="website-mascot" src="../apps/website/public/logos/framework.png" alt="The smiling beetroot mascot sitting on three teal layers">
+<div class="website-address">btravstack.github.io</div>
+</template>
 <main>
 <div class="brand"><img src="../apps/website/public/logos/btravstack-dark.svg" alt="">btravstack</div>
 <h1></h1><p></p><img class="mark" alt="">
@@ -23,7 +42,6 @@ <h1></h1><p></p><img class="mark" alt="">
 </main>
 <script>
 const cards = {
-  btravstack: ['Build with confidence.', 'A TypeScript backend framework.<br>Independent libraries. One coherent stack.', 'btravstack.github.io'],
   framework: ['btravstack', 'Your application, composed.<br>Your process, taken care of.', 'btravstack.github.io/btravstack'],
   unthrown: ['unthrown', 'Errors you can handle.<br>Failures you can see in the type.', 'btravstack.github.io/unthrown'],
   entity: ['entity', 'Your domain, declared once.<br>Validated at the boundary.', 'btravstack.github.io/entity'],
@@ -33,11 +51,17 @@ <h1></h1><p></p><img class="mark" alt="">
   theme: ['btravstack theme', 'One visual language.<br>Every project, unmistakably related.', 'btravstack.github.io'],
 };
 const key = new URLSearchParams(location.search).get('project') || 'btravstack';
-const [name, description, url] = cards[key];
-document.querySelector('h1').textContent = name;
-document.querySelector('p').innerHTML = description;
-document.querySelector('.url').textContent = url;
-document.querySelector('.mark').src = `../apps/website/public/logos/${key}-dark.svg`;
-document.querySelector('.mark').alt = `${name} logo`;
+if (key === 'btravstack') {
+  const main = document.querySelector('main');
+  main.className = 'website-card';
+  main.replaceChildren(document.querySelector('#website-card').content.cloneNode(true));
+} else {
+  const [name, description, url] = cards[key];
+  document.querySelector('h1').textContent = name;
+  document.querySelector('p').innerHTML = description;
+  document.querySelector('.url').textContent = url;
+  document.querySelector('.mark').src = `../apps/website/public/logos/${key}-dark.svg`;
+  document.querySelector('.mark').alt = `${name} logo`;
+}
 </script>
 </html>